Irvine Company Apartments has more than 125 exceptional apartment communities located throughout the prime California regions of Orange County, West Los Angeles, San Diego and Silicon Valley. We pitched two concepts and this is my concept called "Smart Living". I wanted to elevate the voices of the people that were living or lived in the apartments - to humanize the experience of researching your next home. I also designed the user experience with easy navigation, collect your favorites, and quick to book/request to lease.
Art Direction, Design, UX
Russell Rommelfanger, Creative Director