Simpsons is the longest running show, with 26 seasons and continuing. For this project we relied on user-testing because Simpsons was such a fan-based show. With the results, we wanted the characters and the world of Simpsons to come to life, be fun & interactive, and easy to watch an episode or more.
"On Tuesday afternoon, after logging into Simpsons World, the newly launched website that contains 552 episodes of of my favorite television show of all time, I felt, in the words of Homer at the Candy Convention, “like a kid in some kind of a store.”" —Alan Siegel
Dennis Steir, Associate Creative Director
Stefanie Pitaro, Art Director